福彩3D大小奇偶走势图

视频贺燕青:海底捞高速扩张护城河靠什么?

人气:598 时间:2020-01-17 来源:听露时讯 舞林大会by2 吴昕开的什么车 大唐疑云 福彩3D大小奇偶走势图

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  CHAOGUJIUKAN,QUANWEI,ZHUANYE,JISHI,QUANMIAN,ZHUNINWAJUEQIANLIZHUTIJIHUI!

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  附:团队火锅行业核心观点

  火锅行业及海底捞发展

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  从火锅产业链看,上游主要为食材的采购、仓储和运输等。中游为火锅底料、蘸料和调味料生产。下游主要为火锅餐厅和其他配套的多元服务,而整个火锅产业链对于上下游的协同能力要求不断提升独刺全集下载福彩3D大小奇偶走势图,产业链协同能力有望成为重要的竞争优势。从火锅行业整体空间看,全国火锅餐厅超40万家,我们预计当前一二线的火锅餐厅数量约10万家,预计2022年达10.6万家,2022年一二线城市整体火锅餐厅空间约3200亿元。预计三线及以下火锅餐厅增速较快,至2022年,三线及以下整体餐厅数量达29-30万家,对应的市场空间约为5000亿元。预计未来三年,我国火锅餐厅市场的总空间达8000亿元,火锅全产业链市场空间突破万亿。

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  海底捞的三大护城河

  海底捞主要的竞争优势和护城河来自高效的运营管理机制、完善的产业链布局以及强大的品牌效应。高效的管理机制体现在海底捞具有特色的门店管理制度和员工激励制度上,主要通过特色制度实现了扁平化门店管理和利益绑定,海底捞的特色制度包括:(1)师徒制。每个员工在进入海底捞时都会分配到师傅,店长在优秀的员工中进行挑选、培养和晋升,且店长薪酬及利益与其徒弟店长、徒孙店长所管理的门店绑定。店长具有聘用、解约和激励员工等权利;(2)抱团小组制。公司会将一个区域内一般为师徒关系的5-18家门店形成抱团小组,让有能力的店长担任“组长”,从而更好实现扁平化管理;(3)A级门店评选制。海底捞的门店会定期进行考核,并打分评级,达到一定等级,储备店长才具备开拓新店的资格,而若连续评级不达标,则可能会有教练团介入或回到海底捞大学重新学习。顾客的评价是最重要的考核标准2013新金瓶梅。推崇“用双手改变命运”这一核心价值观的海底捞,通过一系列优良制度的保障,形成较强的竞争优势、扁平化的管理体系和较强的员工积极性,并且员工流失率也非常低,目前拥有较充足的储备店长和人才,能保障后续继续拓店。

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